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Jim Gaddis

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Jim Gaddis's Blog

Best Practices when sending postcards in pre-foreclosure

Posted on September 29, 2012 at 1:26pm 0 Comments

Postcards are a popular vehicle to get your message out to distressed homeowners, but there are potential pitfalls when using postcards in pre-foreclosure marketing. This video discusses the best practices. 

Best practices when telemarketing to distressed homeowners

Posted on August 19, 2012 at 12:05pm 0 Comments

In this post, I’ll take on the topic of using telemarketing as a channel to reach out to homeowners 30, 60, or 90+ days late on their mortgage payment.

Many marketers prefer to make contact with distressed homeowners over the phone, but in my view, that’s analogous to calling up a stranger and asking them…


Why paying for "leads" is ineffective. Better to generate your own leads.

Posted on August 19, 2012 at 10:39am 0 Comments

Paying for "leads" is ineffective in our view, and not a judicious use of your time or money. That may be a stark statement coming from a leads provider, right? Why would a leads provider tell agents not to pay for leads? The answer is we do not provide leads. We provide data, and there is a huge difference. You can pay a lot of money to a leads provider and leave the results…


With REO's on the decline, how to make the transition to short sales

Posted on August 17, 2012 at 3:56am 2 Comments

With REO's on the decline, or at least reaching a plateau, many agents are migrating to short sales in order to fill their pipeline of listings, and the transition can be challenging. While many agents are loathe to embrace short sales, they are a necessary evil in today's market. As illustrated in the classic "Who Moved My Cheese" tail of Sniff, Scurry, Hem and Haw, when…


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At 2:36pm on September 24, 2013, Jesus (Jesse) Gonzalez said…

You got any way of getting emails....legitimate emails?


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