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James Rutkowski's Blog (15)

Resource for agents working probate, trust and inherited property sales

Probate, trust and inherited properties represent some of the most promising listing opportunities in a competitive market, but this niche is often shrouded in mystery with more questions than answers.

ProbateChatter.com was spawned to provide clarity. This blog site is everything probate marketing and adding a new revenue stream by reaching out to Personal…

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Added by James Rutkowski on June 1, 2016 at 3:30am — 3 Comments

Divorce Real Estate

It's been said that there are "riches in niches", and divorce real estate is one such area that savvy agents can get a competitive edge. Sadly, over half of marriages end in divorce and while the house is usually considered the biggest asset of the…

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Added by James Rutkowski on January 15, 2016 at 9:32am — 4 Comments

Optimizing Your Real Estate Site For Google

Think local and branch out from there.

There are myriad different criteria that Google uses to determine the authority and relevance of your…
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Added by James Rutkowski on October 20, 2015 at 9:29am — 1 Comment

THC and No, Not The Green Leaf

I came up with this phrase explaining SEO to real estate clients that are unfamiliar with this subject. 

Title. Headings. Content. Plus a link to a credible site. 

To rank high in search results, Google must view your site as credible. There are myriad ways to establish credibility with Google, going beyond the scope of this post. For now, I'll focus on on-page optimization where you can create a page or post that is optimized for keywords. 

This is very unscientific and…

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Added by James Rutkowski on October 12, 2015 at 8:04pm — 1 Comment

Real Estate SEO Basics - Getting into the mindset (1 of 3)

It goes without saying that potential home buyers take to the Internet to search for homes, but just to make it official, REALTOR.org reports a staggering 92% of home seekers utilize the Internet in some capacity and 50% use mobile websites or applications in their efforts. You can …

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Added by James Rutkowski on October 10, 2015 at 12:52am — No Comments

Establishing yourself as a probate real estate expert on the web

Adding probates to your portfolio is a smart decision. There is a huge shadow inventory of estate homes that are unlisted, unpublished, unknown. Nearly always, the heirs do not want the house - they want the cash in the house. These motivated seller leads are readily available through courthouse compiled records, and you…

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Added by James Rutkowski on September 3, 2015 at 2:02am — No Comments

Contacting the estate for more probate deals

We're often asked what the best vehicle is to make an introduction with executors/administrators that are tasked with liquidating the estate.

Postcards are cheap to print and cheap to mail and they have no barriers to entry - they stare the recipient…

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Added by James Rutkowski on September 3, 2015 at 12:00am — 1 Comment

Getting Into The Probated Property Arena

In the last post, I introduced probate, a vast shadow inventory of properties that are unlisted, unpublished, unknown. It begs the question, how to you discover these often overlooked opportunities? 

I'm a "recovering leads provider". By that I mean, I'm a firm believer in paddling your own canoe and not…

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Added by James Rutkowski on July 16, 2015 at 1:52pm — No Comments

There is a huge shadow inventory of probated properties that are unlisted, unpublished, and unknown. If you are seeing a lack of inventory in your market, you owe it to yourself to seriously look at …

There is a huge shadow inventory of probated properties that are unlisted, unpublished, and unknown. If you are seeing a lack of inventory in your market, you owe it to yourself to seriously look at the probate niche and reach out to the executors/administrators that are tasked with liquidating their loved one's assets.…

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Added by James Rutkowski on July 16, 2015 at 12:44pm — 4 Comments

The Dirty Secret of Probate Leads and How To Paddle Your Own Canoe

By working probates, agents can get ahead of the ball, not behind it or on top of it. With a shrinking distressed property market, many agents are feeling the crunch of fewer selling opportunities. A staggering amount of properties will pass through probates - literally trillions of…

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Added by James Rutkowski on March 13, 2015 at 8:33am — No Comments

Working Probate Is Like Social Work

It should go without saying that dealing with probated properties demands a level of sensitivity, beyond the rigors of a traditional sale. 

The executor is not merely feeling the loss of a loved one, but there are other dynamics going on. From my experience, the astute investor or agent that can help the executor navigate…

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Added by James Rutkowski on February 18, 2015 at 6:29am — 1 Comment

Phone Script When Calling Executors Tasked With Selling Probate Property

When marketing to probates, the "go to" person you want to contact is the executor, also known as the Personal Representative, among other terms. This is the person that has been given the authority by the Court to wind down the early affairs of the deceased, and is tasked with liquidating the real property attached to the…

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Added by James Rutkowski on February 10, 2015 at 12:11pm — No Comments

Marketing To Probate Properties

First, a little background is in order.

With an aging boomer population, there will be trillions of dollars transfer from one generation to the next in the coming years and these probate properties are unlisted, unpublished and unknown.…

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Added by James Rutkowski on February 10, 2015 at 11:27am — 3 Comments

Becoming a Marketer With a Real Estate Licence and Generate Your Own Leads With Good Data.



Real estate professionals have squandered a lot of money on bad "leads". That term - leads - has been burned into the vernacular of real estate agents because there are so many lead providers, and it's become an ugly term for far too many agents. 

Consider working a reliable set of data to generate your own leads. 

What's the…

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Added by James Rutkowski on November 5, 2014 at 11:17am — No Comments

Probates Are The Right Space At The Right Time

Ironically, the only constant in business is change. 

Perhaps you've seen shrinking inventories, or found that it's taking longer to get a paycheck as banks hold onto REO's longer. With the housing market on the rebound, discounted deals are harder to…

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Added by James Rutkowski on November 4, 2014 at 12:32pm — 1 Comment

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