America's Largest Social Network for Default Real Estate Professionals
Probate, trust and inherited properties represent some of the most promising listing opportunities in a competitive market, but this niche is often shrouded in mystery with more questions than answers.
ProbateChatter.com was spawned to provide clarity. This blog site is everything probate marketing and adding a new revenue stream by reaching out to Personal…Continue
It's been said that there are "riches in niches", and divorce real estate is one such area that savvy agents can get a competitive edge. Sadly, over half of marriages end in divorce and while the house is usually considered the biggest asset of the…Continue
I came up with this phrase explaining SEO to real estate clients that are unfamiliar with this subject.
Title. Headings. Content. Plus a link to a credible site.
To rank high in search results, Google must view your site as credible. There are myriad ways to establish credibility with Google, going beyond the scope of this post. For now, I'll focus on on-page optimization where you can create a page or post that is optimized for keywords.
This is very unscientific and…Continue
It goes without saying that potential home buyers take to the Internet to search for homes, but just to make it official, REALTOR.org reports a staggering 92% of home seekers utilize the Internet in some capacity and 50% use mobile websites or applications in their efforts. You can …Continue
Added by James Rutkowski on October 10, 2015 at 12:52am — No Comments
Adding probates to your portfolio is a smart decision. There is a huge shadow inventory of estate homes that are unlisted, unpublished, unknown. Nearly always, the heirs do not want the house - they want the cash in the house. These motivated seller leads are readily available through courthouse compiled records, and you…Continue
Added by James Rutkowski on September 3, 2015 at 2:02am — No Comments
Postcards are cheap to print and cheap to mail and they have no barriers to entry - they stare the recipient…Continue
I'm a "recovering leads provider". By that I mean, I'm a firm believer in paddling your own canoe and not…Continue
Added by James Rutkowski on July 16, 2015 at 1:52pm — No Comments
There is a huge shadow inventory of probated properties that are unlisted, unpublished, and unknown. If you are seeing a lack of inventory in your market, you owe it to yourself to seriously look at the probate niche and reach out to the executors/administrators that are tasked with liquidating their loved one's assets.…Continue
By working probates, agents can get ahead of the ball, not behind it or on top of it. With a shrinking distressed property market, many agents are feeling the crunch of fewer selling opportunities. A staggering amount of properties will pass through probates - literally trillions of…Continue
Added by James Rutkowski on March 13, 2015 at 8:33am — No Comments
The executor is not merely feeling the loss of a loved one, but there are other dynamics going on. From my experience, the astute investor or agent that can help the executor navigate…Continue
When marketing to probates, the "go to" person you want to contact is the executor, also known as the Personal Representative, among other terms. This is the person that has been given the authority by the Court to wind down the early affairs of the deceased, and is tasked with liquidating the real property attached to the…Continue
Added by James Rutkowski on February 10, 2015 at 12:11pm — No Comments
With an aging boomer population, there will be trillions of dollars transfer from one generation to the next in the coming years and these probate properties are unlisted, unpublished and unknown.…Continue
Real estate professionals have squandered a lot of money on bad "leads". That term - leads - has been burned into the vernacular of real estate agents because there are so many lead providers, and it's become an ugly term for far too many agents.
Consider working a reliable set of data to generate your own leads.
Added by James Rutkowski on November 5, 2014 at 11:17am — No Comments
Perhaps you've seen shrinking inventories, or found that it's taking longer to get a paycheck as banks hold onto REO's longer. With the housing market on the rebound, discounted deals are harder to…Continue