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Chris Treece's Blog – December 2009 Archive (2)

Social Blogging Will Attract The Masses

If you watch teenagers these days they are forever texting each other. I dare not ask what about – but they do spend all day with their fingers on that keypad. Of course I am talking about cell phones and some reports suggest that teens spend more on text messages than on actual calls.

Social blogging seems to be the ‘grown up’ form of texting. It certainly has a big following with many of the top web identities having a ‘twitter’ or ‘plurk’ accounts. The difference between texting through… Continue

Added by Chris Treece on December 21, 2009 at 11:53am — No Comments

Be Seen in Social Media to Get Noticed

According to recent data collected by comScore, GroupM and M80, display ad exposure on social media networking sites lifts consumer response to your ads in paid search.

Consumers are more likely to recognize and respond to your paid Google ad if they have also seen your display ads on a site such as Facebook or Linkedin. Research showed a 19 percentage point increase in searches on the study group brand among users who saw social media ads relevant to the brand. In other words---if… Continue

Added by Chris Treece on December 9, 2009 at 1:16pm — 1 Comment

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