If you have ever read the book Getting To Yes by Roger Fisher and William Ury, or a number of other books on negotiations, you would know that BATNA stands for Best Alternative to a Negotiated Agreement. Developing your BATNA, or knowing your BATNA, before going into negotiations will greatly increase you chance of achieving favorable terms in a negotiation. So, what is your BATNA?
Whether you know it or not you have a BATNA. Your BATNA may not be that attractive. It could be as… Continue