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Nick Miller's Blog – November 2010 Archive (2)

The Power of a Brand.

What is the importance of building a brand?

Brand Equity is the difference between what a branded item can charge over what an unbranded item can charge.

A product can be manufactured. A Brand is what the customer buys.

A product can be duplicated. A Brand is unique.

Think of it this way, when a person buys a brand, they aren't buying the product (which can be duplicated) they are buying the guarantee of…


Added by Nick Miller on November 14, 2010 at 6:22pm — No Comments

Own Your Own Real Estate Business

No I am not trying to sell you a Real Estate Franchise or existing business. What I am selling is a mind set - a paradigm shift.

How many times, when people ask you what you do for a living, you respond with "I sell Real Estate"? Really, is that all you do?

What about the response, "I run a real estate business?" Could this be more accurate?

Think about it; when…


Added by Nick Miller on November 10, 2010 at 8:00pm — No Comments

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