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Nick Miller's Blog – December 2011 Archive (6)

#1 Rule of Marketing: Getting Your Customers Attenton.

If you have read my last couple of blog post, you know by now that I am a big fan of this new book I am reading: The Personal MBA: by Josh Kaufman (www.peronalmba.com)

Here is an excerpt from his chapter on Marketing: "Rule #1 of Marketing is that you potential customer's available attention is limited. Keeping up with everything in your world would require way more attention than you actually have to work with. To compensate,…

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Added by Nick Miller on December 27, 2011 at 5:58pm — No Comments

Recommended Tools for Running Your Business

Technology is a wonderful thing, for the most part. I admit, I sometimes dream of going back to a time before cell phones. But since we have the technology, we must embrace it.

I subscribe to several magazines. My favorite is Inc. Second is Fast Company. The reason why I love these magazines is that they introduce me to new web-sites, tools, apps, and technology I can incorporate into my business.

Some of my favorite must haves are:

Evernote

Google…

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Added by Nick Miller on December 27, 2011 at 5:57pm — No Comments

Recommended Tools for Running Your Business

Technology is a wonderful thing, for the most part. I admit, I sometimes dream of going back to a time before cell phones. But since we have the technology, we must embrace it.

I subscribe to several magazines. My favorite is Inc. Second is Fast Company. The reason why I love these magazines is that they introduce me to new web-sites, tools, apps, and technology I can incorporate into my business.

Some of my favorite must haves are:

Evernote

Google…

Continue

Added by Nick Miller on December 26, 2011 at 6:42pm — 1 Comment

The Value of Agency

Another excerpt from The Personal MBA: by Josh Kaufman.

Agency as described in Kaurfman's "Twelve Standard Forms of Value"

"Agency involves the marketing and sale of an asset you don't own. Instead of producing value by yourself, you team up with someone else who has value to offer, then work to find a purchaser. IN exchange for establishing a new relationship between your source and a buyer, you earn a commission or…

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Added by Nick Miller on December 25, 2011 at 12:58pm — No Comments

Living in a Dead Zone

Imagine being one of the first home buyers to purchase a home in a new subdivision where the developer has plans to build out at least 100 homes, only to go broke shortly after your purchase, leaving the neighborhood a virtual wasteland. There are several neighborhoods in my area where this was the case. Maybe 10% of the projected homes were built out, the rest are just vacant, overgrown lots.

Let's say the value of your home was $200,000 when purchased. But that value was largely…

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Added by Nick Miller on December 22, 2011 at 8:44am — No Comments

Basic Principles and Models for any Business......including Real Estate

I am an avid reader and love books on business and history. I have ready a lot of good books, and a lot of bad books. I recently picked up The Personal MBA: Master the Art of Business by Josh Kaufman (I couldn't recall from high school English if I am supposed to italicize, underline or put in quotations the title of a book). I am on page 15 and have already found great value in this book, and can that it is going on my recommended…

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Added by Nick Miller on December 22, 2011 at 8:42am — No Comments

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