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I am sure you know the Golden Rule: Do unto others as you would have them do unto you. I believe that all mom's teach their children this in hopes that it will keep them out of trouble, and that just maybe they will treat others fairly.

Not only is this a good Biblical rule to follow because it teaches you how to treat others (unless you like being treated like crap), but most often we are rewarded with reciprocity.

Reciprocity Principal: The tendency for people to treat others the way they are treated.

Treat someone with kindness and most will respond with kindness. Treat someone with force and they will respond with force.

In a negotiation situation if you go into the room with the attitude that you are going to bully the other party into submission, you are probably not going to get too far. They typically respond fighting back. Most people would rather have no deal than to be forced or bullied into one.

However, if you treat someone with kindness and generosity, they will feel compelled, or at least obligated, to do the same. You give a little, they give a little. This goes a lot farther to negotiating a deal than the strong arm or ultimatum tactic.

One of Zig Ziglar's keys to success is that "In order to get what you want, you have to help enough other people get what they want" I believe this goes hand in hand with the Golden Rule. If you help others get what they want, they will reciprocate and help you get what you want, and, If you want to be treated fairly, treat others fairly.

I will call this the Silver Rule: Others will do unto you what you do unto them.

"So whatever you wish that men would do to you, do so to them; for this is the Law and the prophets." (Matthew 7:12 RSV)

I invite you to visit and join my real estate community, RealBuzz, at www.realestateforum.ning.com.

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