The 'perfect' storm of excessive inventory, low market values and interest rates professionals detect is not necessarily what buyers see. The 2009 economy has given many the jitters. Countless have lost their source of income and are either floundering or scurrying to reinvent themselves. Less prestigious sources of employment have become viable and many are resorting to creativity in becoming self employed. Not able to predict their financial future leaves a gut feeling of uneasiness. It is no wonder the plunge into home ownership can be an uncomfortable thought. The media coverage of countless foreclosures only accentuates the failures of others which can be likened to the divorce rate and marriage!
REALTORS ® are typically a professional bunch in appearance, attitude and knowledge. Dressed for success and driving a pricey vehicle are signs your efforts have afforded you. However, in the current economy, when so many are hurting financially, it may appear intimidating or even selfish. I'd like to suggest a dash of humility into our presentation as professionals. Without talking down to anyone, consider being able to relate to their status. Minor changes such as elimination of jewelry, driving an economical vehicle and dressing business casual may ease the pain of someone who is struggling to reestablish themselves financially.
However, if your objective is to scare buyers then I suggest you drive your Lexus, Beemer or Caddy and wear your power suit/tie and expensive jewelry. It won't convince the average buyer of your expertise. It will likely convince them they are out of their league to consider a home purchase at this time. It will likely convince them you are pompous to suggest they purchase when so many before them have failed recently. It may likely increase their belief that you were part of the problem and capitalized on the situation as merely a commission grabber. It may scare them into thinking they should not even consider a purchase until they can aspire to your greatness. In my humble opinion, it is too early for Halloween.