No I am not trying to sell you a Real Estate Franchise or existing business. What I am selling is a mind set - a paradigm shift.
How many times, when people ask you what you do for a living, you respond with "I sell Real Estate"? Really, is that all you do?
What about the response, "I run a real estate business?" Could this be more accurate?
Think about it; when was the last time you just sold a house? Aren't we also client consultants, marketing directors, advertising agents, accountant, property manager, receptionist, public and client relation specialist, tour guide, sales agent, and some times custodian? I am sure if you think about it, you could come up with plenty more job descriptions to add to this list.
The point is, your not just a sales agent. You are the Boss/CEO of a real estate business. And it is time you started acting like it.
We have to wear a lot of hats, and if there is not a strong CEO at the top managing all of these positions, than you can find your business in trouble. And I have news for you, sales agents often make poor CEO's. So stop thinking like a sales agent and start thinking like a boss.
And here is a tip for you: If you, as the boss, would fire the employee that fills any of the above positions, you may want to find some good training for them (that would be you).
Comments